H&M ESSENTIALS

Copywriter for H&M ESSENTIALS, creating global content across windows, stores, hm.com, and social media (paid and organic). I also crafted press releases, newsletters, and push notifications. A standout highlight was our microsite masterpiece—a content-rich hub featuring styling inspiration, sustainability stories, behind-the-scenes footage, and more. Thrilled to have been part of the flagship window takeovers in Paris and London—an incredible success and a true team triumph.