H&M ESSENTIALS

Copywriter for H&M ESSENTIALS where I created content worldwide in windows and stores, for site and social media (paid and organic). I wrote press releases, Fashion News and Push. We even created a masterpiece microsite filled with styling tips, sustainability info, moving content behind the scenes, and lots more. Super excited to be part of the takeover windows in Paris and London. Huge success and beyond proud of the team and everyone involved.